A Harley with a video background plus animated GIFS generated engagement for DSquared.
Want to stop traffic at the mall? Bring in a vintage Harley Davidson and let visitors ride their way into a fun animated GIF or photo. When DSquared wanted to generate some buzz around their newest fragrance Wood – they created an awesome in store activation. The Harley alone drew a crowd but letting people sit and “Ride” made for some great guest experiences. Both branded prints and GIFS were created and shared onsite to social media outlets.