A bloody brilliant photo activation for Mini Downtown in Toronto.
Brilliant. That is the only word needed to describe the Mini launch party. The event was organized by the brilliant Cecilia Chen of BMW Toronto and held at Mini Cooper flagship showroom on Eastern Ave, Mini Downtown.
The space was decorated with all things British and a mock living room was even set up! The paparazzi were present for this important event and even Austin Powers made an appearance to show his support!
The guests enjoyed the bangers & mash appetizers and they noshed on fish ‘n chips from the The Feisty Jack food truck. For those that just wanted a little nibble, a tea service was available to enjoy along with cupcakes. The music provided by Ones & Twos Entertainment set the perfect mood for the party and kept the guests dancing.
The new Mini Cooper was displayed alongside a vintage 1973 model for current and future drivers to examine. The design sure has changed, but the essence of the Mini remained.
Guests will surely remember this Bloody Brilliant Launch Party! And they have photos to prove it.